Our Mission | To Uplift

Inspired by women pursuing the active and determined life we aim to achieve. Our mission is to Uplift mothers to keep the same active and purposeful lifestyle they’ve always had. We design products to uplift and support women through the major milestones in the journey of motherhood.

Bras designed for moms like you
Because we understand that taking care of your baby
Starts with taking care of yourself


Our wire-free bras hug your body as it changes through maternity for a seamless silhouette.

better fit

We strive to find the highest quality materials that fit comfortably on new mothers.


Our bras are detailed with embroidered lace to stand out from the average maternity bra.

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Meet Kristen

"I'm still learning to love my body, but I'm a lot more comfortable in my skin wearing clothes that make me feel good."

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Meet Destiny

"I'm going to continue to walk in the room and be that woman, and not really care what anybody has to say."

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Meet Anna

"My four-year-old son is definitely one of my biggest motivations in life."

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  • "

    I'm normally a 34DDD and finding bras with a small band but large cups is a challenge. This one fits very well and is reasonably priced. I will definitely be ordering more.

    -- Kelly55

  • "

    I regret not buying these sooner! I was skeptical about the sizing but when I received the bra it fit perfectly! I can't wait to order more.

    -- Brandy

  • "

    This bra is incredibly supportive, and it doesn’t feel like I'm wearing a bra!

    -- Theresa

  • "

    I purchased this bra online because I wanted a comfortable bra to wear during pregnancy and nursing. The fabric is soft and stretchy. The clips are easy to open and close and make for easy access.

    -- MommaSharlene

  • "

    This bra is so comfortable and functional I literally forgot I was wearing it!

    -- Celina899